“Bo Bergström describes Visual Communication and Image Communication so inspiring and pedagogical as there are few to equal him in Sweden, yes, in the world.” The quotation is flattering, still I believe that I have contributed to make many informers, journalists, photographers, advertising managers, art directors, copywriters and graphic designers more skilled in communicating with text and image. This is what I have, with some success, been working with for most of my time.
But let’s start from the beginning. My BA in the history of art, along with degrees in literature taught me how to look at art and photographs but also to understand how to make analysis of visual messages. In this degree from the University of Stockholm I also studied pedagogic which helps and inspires me every day. I also have a degree from the Graphic Institute, where they filled me with knowledge in marketing, communication theory and graphic design.
As a creative director I have many years of practise from some of the best advertising agencies in Stockholm. Nowadays I work mainly as a consultant in marketing and advertising for both small and large companies.
